Tag Archives: seth godin

Our Pre-Judgment Problem

BY Seth Godin

Our pre-judgment problem

Most of us can agree that picking a great team is one of the best ways to build a successful organization or project.The problem is that we’re terrible at it.

The NFL Combine is a giant talent show, with a billion dollars on the line. And every year, NFL scouts use the wrong data to pick the wrong players (Tom Brady famously recorded one of the worst scores ever 17 years ago). Moneyball is all about how reluctant baseball scouts were to change their tactics, even after they saw that the useful data was a far better predictor of future performance than their instincts were.

And we do the same thing when we scan resumes, judging people by ethnic background, fraternity, gender or the kind of typeface they use.

The SAT is a poor indicator of college performance, but most colleges use it anyway.

Famous colleges aren’t correlated with lifetime success or happiness, but we push our kids to to seek them out.

And all that time on social networks still hasn’t taught us not to judge people by their profile photos…

Most of all, we now know that easy-to-measure skills aren’t nearly as important as the real skills that matter.

Everyone believes that other people are terrible at judging us and our potential, but we go ahead and proudly judge others on the basis of a short interview (or worse, a long one), even though the people we’re selecting aren’t being hired for their ability to be interviewed.

The first step in getting better at pre-judging is to stop pre-judging.

This takes guts, because it feels like giving up control, but we never really had control in the first place. Not if we’ve been obsessively measuring the wrong things all along.

Read the original article HERE

Why the Soft Skills Matter Most

By BRYAN ELLIOTT

In this video, Entrepreneur Network partner Bryan Elliott meets with bestselling author Seth Godin to discuss what really matters when it comes to making business connections.

The most important skills you need to become successful? Godin says it isn’t about how well you can code or how many languages you know, but about the soft skills.

When judging your friends or family, or defining traits you admire in other people, you rarely think about their technical capabilities. Instead, you focus on the way they think, what they see and intuit and how they care about other people. So, why would you judge a potential employee by a different standard? And, while hard skills are measurable and easier to place on a resume, it’s important to bring your full self to work — not just your fingers for typing or your knowledge with Microsoft Excel.

To learn more, click play.

Watch the full interview with Godin on YouTube.

See more episodes on Behind the Brand’s YouTube channel

 

Working for free (but working for yourself)

By Seth Godin

Freelancers, writers, designers, photographers–there’s always an opportunity to work for free.

There are countless websites and causes and clients that will happily take your work in exchange for exposure.

And in some settings, this makes perfect sense. You might be making a contribution to a cause you care about, or, more likely, honing your craft at the same time that you get credibility and attention for your work.

But just because you’re working for free doesn’t mean you should give away all your upsides.

Consider the major publishing platforms that are happy to host your work, but you need to sign away your copyright. Or get no credit. Or give the publisher the right to change your work in any way they see fit, or to use your image (in perpetuity) and your reputation for commercial gain without your oversight or participation…

Now, more than ever, you have the power to say “no” to that.

Because they can’t publish you better than you can publish yourself.

It doesn’t matter if these are their standard clauses. They might be standard for them, but they don’t have to be standard for you and for your career.

Here’s the thing: you’re going to be doing this for a long time. The clients you get in the future will be the direct result of the clients you take today. The legacy of your work down the road will be related to the quality of the work you do today.

It’s your destiny and you should own it.

Freelancers of all kinds need to be in a hurry. Not a hurry to give in to one-sided deals and lousy clients. Instead, we need to be in a hurry to share our bravest work, in a hurry to lean into the opportunity, in a hurry to make work that people would miss if it were gone.

Read the original article HERE

Most vs. Enough

By Seth Godin

Most vs. Enough

Click here to view original web page at sethgodin.typepad.com

It’s easy to be confused about the difference.

“Most” as in the best, the fastest, the cheapest.

“Enough” as in good enough. And that means just what it sounds like.

If you run an ambulance company, you need to be the fastest at response. (The “most quick”). Anything else is a reason for potential users to switch.

On the other hand, if you’re delivering flowers, ‘fast enough’ is plenty fast.

Everyone competes on something. That thing you compete on is your most. The other things you do, those need to be enough.

The two mistakes organizations and freelancers make:

  1. They try for ‘most’ at things where ‘enough’ is just fine, and they waste their effort.
  2. They settle for ‘enough’ when the market is looking for the one with the ‘most’.The only way to maximize your most is to be really clear where your enough is.