By Seth Godin
Without a sail
A sailboat without a sail might float.
For a long time, in fact.
But without a sail, it can’t go anywhere, can’t fulfill its function.
Floating is insufficient.
By Seth Godin
A sailboat without a sail might float.
For a long time, in fact.
But without a sail, it can’t go anywhere, can’t fulfill its function.
Floating is insufficient.
Making a good informed decision is not that different to sitting on a jury – all reasonable doubt has to be removed before you can pass a verdict one way or the other. Thankfully, though, corporate decisions are seldom a matter of life or death!
Here are a few general rules that I have found help me to get to the point of taking the plunge (or not) within the appropriate time frames:
Don’t judge a book by its cover
Like me you may be someone who’s big on first impressions when you meet people but you can’t let the same thought process influence your decision-making. If on first hearing an idea strikes you as a really good one, you may well be correct, but you mustn’t allow that first reaction to influence your ability to objectively weigh the cons as well as all the pros when they are presented.
Do your homework
Just because no significant cons are presented it doesn’t mean they don’t exist, so get someone on to digging them up and evaluating them while you still have the time – discovering them after you’ve launched the deal doesn’t do you any favours. Insisting that this homework is conducted becomes doubly important if and when everyone is unanimously in favour of going ahead with the project. Nothing is perfect, so work hard at uncovering whatever hidden warts the thing might have and by removing them you’ll only make it better still.
Avoid making decisions in isolation
Every decision has some degree of impact on your ability to adopt other future opportunities in what the experts call ‘the decision stream’. This one may be a ‘too good to miss’ opportunity but how will it affect other projects or priorities and, if now is not the best time to do it, what risks if any are there in putting the thing on hold for an agreed period of time? If you cannot manage this project in addition to another that’s waiting in the wings, which one gets the nod and why?
Do everything you can to protect the downside
All wise investors go to great lengths to do this with their stock portfolios and when setting up a new business you should try to employ the same strategies. For example, when we started Virgin Atlantic, the only way I got my business partners in Virgin Records to begrudgingly accept the risks involved was by getting Boeing to agree to take back our one 747 after a year if things weren’t working out as we hoped. To this day, with giant, capital-intensive ventures like Virgin Galactic and Virgin Voyages, we always spend a lot of time in finding inventive ways to mitigate the downside.
Give it time
If you have the time to use the ‘orchestrated procrastination’ approach then do so. Without getting into the ‘paralysis by analysis’ mode, doing more rather than less homework on a project is seldom a bad thing. While looking at it more deeply you may find better alternatives or the marketplace may change.
Making smart informed decisions is why leaders get paid the big bucks. There is really no science to getting it right every time which is why (unfortunately) decision-making is not a process that can be programmed to come in ‘just in time’ across the board. However, across 50 years in business, I’ve used the tips above to help ease the process. I hope you find them useful too.
Every experienced businessperson understands the benefits of good mentors. The knowledge they bring can be instrumental to a founder’s development and directly spur company growth.
But what if you don’t have the network to generate a mentor that fits your current needs? Well, instead of waiting around, why not learn from the nation’s #1 business strategist.
You may have heard of him. His name is Tony Robbins.
Robbins is the ultimate life coach and an expert on business leadership. And when he’s not making participants walk on hot coals across the world at his seminars, he’s inspiring some of the biggest names in business. Robbins super fans include Salesforce.com CEO Marc Benioff and Paul Tudor Jones of the $13 billion hedge fund, Tudor Investment Corp.
Long story short – Tony Robbins is a good person to listen to when it comes to creating a successful business. With that in mind, it’s time to pay attention.
1. Focus on innovation – Innovative businesses meet the needs of their clients in a unique way. In order to be sustainable, you must continually innovate and evolve.
2. Focus on marketing – Good marketing requires that you first understand the true benefits of your product. Next, you must have a clear idea of what your customer’s actually want. With this complimentary knowledge base, you can create powerful marketing that will get your prospects attention.
3. Find your differentiation – Look hard at the market, then alter your offering to satisfy customer needs. By differentiating your offering, your business will stand out.
4. Maintain your drive – You must maintain proper motivation in order to innovate, market you product, and differentiate your offering. Building a business requires commitment, and maintaining your drive is a key component. Show up to the office every day with the same passion and energy you had when you first started.
But don’t only rely on Robbins, or any other guru’s teachings for that matter. Even with good mentors and teachers, advice will only take you so far. More important, is the implementation of that advice.
For an added dose if inspiration, here’s a quote from Robbins about achieving great rewards in life.
“I believe life is constantly testing us for our level of commitment, and life’s greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they achieve. This level of resolve can move mountains, but it must be constant and consistent.”
Now get out there, be bold, and move mountains!
This week’s video delivers very practical information the FIVE SECONDS between knowing the right thing to do and excuses entering your brain. “I’m too tired right now.” “Let me check email one more time.” “I don’t have all the information I need to make the call I don’t want to make!”
New research reveals that there are 5 SECONDS of opportunity that you will have several times per day. The people who are using this information best are being transformed. Careers are turning around, weight is being lost and marriages are being saved.
Watch the video, then get the FREE DOWNLOAD of the 3 page executive summary (adult cliff notes) for “The Power of Habit.” If you like that summary, please just reply back to our email and we’ll send you out the 10 page summary as well!
By Sabina Nawaz
Team dynamics can make or break a meeting. Have you ever been in a meeting where people interrupt each other, introduce new ideas when they should be building on the conversation, and repeat someone else’s point just to be heard? These communication issues waste time and energy, and usually lead to more meetings to correct misunderstandings, reiterate decisions, or soothe hurt feelings and interoffice tensions.
But there is one thing you can do that can make a significant difference to improving the quality of time you spend in meetings: Listen. By improving the way you listen and understand others in meetings, you can make that time more productive by reducing repetition and misunderstandings.
YOU AND YOUR TEAM SERIES
If simply listening can solve so many problems, why is it so hard to practice? One reason is we’re listening to interrupt with our ideas or rebuttals. We listen so we can jump in with our perspective. Or we’re worried we’ll forget what we want to say if we listen for too long. We focus on our own communication, rather than listening to understand others.
Through my work with executive teams, I’ve developed a simple technique that can help anyone listen more effectively in meetings. I call it Margin Notes. You may already take notes during meetings, but unless you’re using them wisely to understand others and plan your response, you may still fall into the same trap of speaking before you think. Margin Notes allows you to think, process information, make connections between points of discussion, and ask effective questions instead of blurting out the first thing that comes to mind. Continue reading Become a Better Listener by Taking Notes
BY Seth Godin
Most of us can agree that picking a great team is one of the best ways to build a successful organization or project.The problem is that we’re terrible at it.
The NFL Combine is a giant talent show, with a billion dollars on the line. And every year, NFL scouts use the wrong data to pick the wrong players (Tom Brady famously recorded one of the worst scores ever 17 years ago). Moneyball is all about how reluctant baseball scouts were to change their tactics, even after they saw that the useful data was a far better predictor of future performance than their instincts were.
And we do the same thing when we scan resumes, judging people by ethnic background, fraternity, gender or the kind of typeface they use.
The SAT is a poor indicator of college performance, but most colleges use it anyway.
Famous colleges aren’t correlated with lifetime success or happiness, but we push our kids to to seek them out.
And all that time on social networks still hasn’t taught us not to judge people by their profile photos…
Most of all, we now know that easy-to-measure skills aren’t nearly as important as the real skills that matter.
Everyone believes that other people are terrible at judging us and our potential, but we go ahead and proudly judge others on the basis of a short interview (or worse, a long one), even though the people we’re selecting aren’t being hired for their ability to be interviewed.
The first step in getting better at pre-judging is to stop pre-judging.
This takes guts, because it feels like giving up control, but we never really had control in the first place. Not if we’ve been obsessively measuring the wrong things all along.
Admittedly, it took me years to realize that success is achieved not over long periods of time, but instantaneously in life’s brief, honest moments.
I can remember each instance when a thought or belief occurred to me out of the blue, which forever changed my outlook on my entrepreneurial journey. In fact, I have found time and time again that what separates brilliant leaders from average ones is having the right mindset from the start, and that insight helps explain why hard work alone doesn’t always produce successful outcomes. In fact, this epiphany about adopting a mindset for rapid success is exactly what led me to name this column, “Success in Seconds.”
So, to help you get into the right frame of mind for achieving success, here are my 9 easy mental tricks to become a better leader, which I’ve personally learned by working with leaders from local restaurateurs to Warren Buffett himself:
We all have thoughts of gratitude at times; for instance, when you’re in the car, thinking about how much you love working with one of your employees. Or, when you’re reading on the weekend, thinking about how much your spouse means to you. But, how often do you act on those thoughts?
To prevent those thoughts from slipping away, I now write them down or I pick up my phone and craft a thank-you email right there on the spot. And while I’m at it, I think of someone else I should thank, too, because there’s no such thing as being too grateful for exceptional leaders.
At the start of the year, my agency holds our strategic planning session. When it came to re-clarifying our purpose this year, one of my colleagues said, “help others win.”
It hit me like a ton of bricks: helping others win is exactly the attitude we reflect at the agency, and we had never been able to put it so succinctly before. Honestly, I can’t take credit for our servant attitude; rather, my business partner has always naturally possessed an honorable, servant mentality, and instilled it throughout the entire organization from the beginning. Knowing that our sole purpose is to serve makes a lot of our employee and client interactions a lot clearer from a leadership perspective.
A lot has been written on the power of an abundance mindset, which describes the personal belief that there is always enough to go around (as opposed to a scarcity mindset, in which someone believes resources are in short supply).
Personally, I always thought I had an abundance mentality. I would say things like, “I feel like I have everything I need in friendships, happiness, marriage, travel and more–the only thing left is money!”
That’s when I realized that although I thought I had an abundance mindset, I actually had a scarcity mindset about the one thing I focused on most – money! Since then, I’ve been reminding myself that I have plenty–no matter how much I have–and to be overly grateful, as great leaders always are.
Plenty of successful people give financial resources to good causes. But, money isn’t the most valuable thing in the world–time is.
By physically removing yourself from the daily grind and helping others–either in mentorship or in a program like Junior Achievement–you’ll not only change the lives of others, but you’ll also gain clarity and perspective from the time you’ll spend away from the daily grind.
I’ve found that giving my time to others gives me the mental rest of a vacation with the added benefit of helping others–a win-win! That’s why brilliant leaders always give away their most valuable resource, time.
Achieving a true growth mindset takes a gutsy commitment to going big. However, I’ve found that entrepreneurs who want to grow steadily at a small clip, like 10 percent per year, never take the big business steps that are necessary to evolve with our rapidly-changing world. Therefore, they are surprised to find that they can’t achieve growth at all.
On the other hand, entrepreneurs who have take-over-the-world aspirations learn faster, adapt more quickly and are better able to recognize roadblocks before they even arrive, making their growth almost a guaranteed result.
Simply aiming higher will put you in the right frame of mind for achieving growth and avoiding pitfalls, which is exactly what the best leaders must do as stewards of their organizations.
There are two kinds of entrepreneurs: those who need to keep control of every job in the company, and those who can’t wait to shed every job but the one key role that fits the entrepreneur.
I’m in the latter camp, and now I serve only as a creative director and strategist instead of doing the twenty jobs I had when we started. However, what I’ve learned is that to appropriately delegate, you must first be able to admit your weaknesses. Without that first critical step, you’ll never take the leap to hiring around your weaknesses, and there’s simply no way for an entrepreneur to scale up without a complementary team.
I consider myself decent at admitting weaknesses, but it turns out I’m not so good at accentuating strengths. For instance, I’ve always been comfortable with my writing, but never considered all the ways in which I could use writing to serve my company.
Now, I’ve settled into not only creative copywriting, but also proposal writing, thought leadership writing and lead magnet writing. All of these roles fit within my core job of overseeing creative and strategy, but they also let me fully flex my best strength in every way it serves the company.
While adopting a servant attitude is a critical piece of having a growth mindset, prioritizing yourself over anyone else is arguably even more important. This is akin to putting on your oxygen mask before the person next to you on the airplane; if you aren’t taking care of yourself physically, mentally and spiritually, you can’t effectively give your time and energy to others.
So, don’t be ashamed to meditate, take long walks, enjoy a longer lunch and ignore your phone on Saturday (I admit, I’m still working on that one). A burnt-out entrepreneur is no good to anyone, and it’s your responsibility to keep yourself in great shape.
This is a trick I learned in a goal-planning guide I picked up from Sandler Training. It talks about the importance of using “I am” or “I have” instead of “I want.”
What I’ve learned the hard way is that wanting something only leads to more wanting. But, affirming in the present tense allows your subconscious mind to work behind the scenes to make your affirmation a reality. I know this sounds like voodoo, but trust me–I’ve seen it work too many times, firsthand and with other entrepreneurs, to ignore it. So, the next time you’re wishing you could be a multimillionaire, say to yourself, “I am a multimillionaire!”
As I always say, being an entrepreneur has taught me 10 percent more about business, 100 percent more about people and 1,000 percent more about myself. These small tweaks in your mindset can make all the difference between stagnating in obscurity or achieving incredible success.
Individually, each of these tricks is a powerful tool to keep us entrepreneurs moving forward through the ups and downs. But together, these 9 ways provide a powerful toolbox to thrive and become the brilliant leaders we know we can be!
By DEEP PATEL
Habits are the foundation of our everyday lives. We build our daily practices, and eventually our habits and routines shape us.
We either build good habits that support us as we move toward our goals or bad ones that undermine our ability to achieve and succeed. One thing is for certain: it’s going to be difficult to reach your dreams if you are living with a slew of bad habits.
Here are 18 destructive habits that may be holding you back from your ultimate success.
If you are focused on what others think of you, you aren’t listening to yourself. Your attempts to gain approval from others will only hold you back. There are times when it’s good to get the opinions of others, but you don’t need constant accolades from everyone around you. You are your own person, with your own successes and failures. Eventually you have to stand on your own two feet.
It’s tempting to shift the blame off of your own shoulders. In fact, it’s natural to want to attribute shortcomings to someone or something else. Instead of making excuses, start taking action. Stop looking for reasons why it isn’t your fault and consider what changes you should make to fix the problem. No matter what the circumstances, you have control over your actions. Find a way to turn that negative into a positive.
Many people have an idea, concept or dream they want to turn into reality. But without a firm plan and a clear vision, you have no way of achieving anything. Defining your goals is the first step toward making them happen. It’s about creating a roadmap that will guide you. Without a plan to pull you into the future, you can easily go off course without even knowing it.
Letting yourself fall into bad health habits such as eating poorly, not exercising or not getting enough sleep will leave you mentally and physically exhausted, stressed and prone to illness. These can have real impacts on your ability to perform because you’re less likely to be focused and productive when you aren’t feeling well. Also, remember the importance of taking time to enjoy life. If you’re so busy working hard and taking life seriously, you’re probably missing out on everything else.
Self-doubt is a dream killer. Negative thinking and a fear of rejection will only fuel feelings of uncertainty and indecision. If you constantly doubt yourself and question whether your goals are attainable, your pessimistic feelings will become self-fulfilling. Don’t let yourself get stuck in a negative thought loop. You cannot succeed if you are holding yourself back. If you believe in yourself and visualize your success, you’re much more likely to succeed.
Procrastination is the quicksand of accomplishment. With so many distractions out there, it’s easy to get suckered into inaction and complacency. Failure to keep moving forward will lead to stagnation. If you are afraid of taking the next step, you will eventually be overtaken by inertia and indifference. A leader is someone who knows when to spring into action and seize an opportunity. At some point, you need to stop planning and start doing.
Let’s face it, there’s never a lack of distractions–hello social media! But when your attention is pulled in a million directions, it’s hard to focus your thoughts. If you are living a distracted life, your goals are being sidelined. Stop feeding your distractions and stifling your achievements. When you find yourself bouncing from one task to another, take a deep breath. Slow down and calm your mind. Doing this will help you concentrate and increase your productivity.
If you constantly engage in negative self-talk or putting others down, you are only inviting negativity into your life. Telling yourself “you’re stupid” or “you can’t do anything right” is inflicting wounds that will hold you back. Similarly, when you do it to others, you drag everyone down. Stop the harsh put-downs. Tell your inner critic to take a hike. Even better, replace these negative habits with positive ones. Focus not on what went wrong but on what you’re proud of. Find the good in those around you. Look for ways to bring yourself and everyone else up.
Taking risks is a scary proposition for many. After all, stepping outside your comfort zone means taking a leap of faith and inviting the possibility of failure. But you will never know what you are truly capable of unless you try. Consider the many business leaders who took radical leaps out of their comfort zone, such as Bill Gates, Richard Branson, Larry Ellison and Warren Buffet. All of them failed at one point, but none would have been successful if they hadn’t pushed themselves. Remember, with great risk comes the possibility of great reward.
Nobody is perfect. Constantly striving for perfection only sets an unattainable bar for yourself. Just as there are things in life you will be good at, so too will there be areas in which you struggle. You will falter at times and fly at times. Instead of setting unattainable expectations for yourself, accept that you will make mistakes. If you learn from those mistakes, you will grow stronger from those experiences.
If you refuse to jump into the fray until it feels like the “right” time, you may spend your life as a benchwarmer. It’s one thing to make calculated risks by watching the economy or taking the time to fine-tune your skills. But don’t let fear keep you from moving forward. If you never start, you will never succeed.
Careless spending can easily lead to financial undoing, which will seriously undermine your chances for success. Even something as simple as not paying attention to small costs can really add up. Are your random or impulsive purchases sucking your budget dry? Setting a budget can keep you on track financially. In addition, if you stick with good money habits, you will have fewer money anxieties, so you can devote your time and energy to the things that really matter.
Don’t make the faulty assumption that talent outweighs persistence when it comes to success.
Sure, talent helps, but it is something that can be sharpened and cultivated over time. Ultimately, persistence is the engine that will get you to the finish line. The ability to stick with your project, working tirelessly to see it through, will be your secret weapon to achieve success.
You’ve invested endless hours in a project, tried a myriad of strategies, changed tactics and poured resources into it. But no matter how hard you try, it’s a losing proposition. There comes a time when you need to let go. Even the captain on a sinking ship must know when to grab the life preserver. It’s hard to walk away from something to which you are emotionally (or financially) connected. But knowing when to move on will give you the freedom to focus on new enterprises and take advantage of other opportunities.
Successful people are almost always voracious readers. Reading is the basic way we educate ourselves and gain knowledge. It gives you a window into different perspectives, helps you understand what is happening in the world and keeps you up to date with trends. No matter how successful you are, you should always be seeking deeper insights. Knowledge empowers you to dream bigger.
Those who question and listen with an open mind will have a better insight into what is going on in the world around them. Asking questions will help you gain the information you need to make better decisions. Those who believe they already know everything will be sorely mistaken. Developing an inquisitive and open mind helps you really hear what someone else is saying. You will be able to gain advice and feedback when you need it most.
We all make mistakes, but taking ownership of them can be difficult. It is hard to take the hit to your ego and admit you were wrong. But taking responsibility for a mistake will go a long way toward earning people’s respect. Apologizing can build trust with those around you. When you acknowledge that something has gone awry, it allows you to be open and honest so you can move forward.
Don’t let failure weigh you down. Instead, wear it like a badge of honor. You took a risk and it didn’t work out. It’s an awful feeling, but you should recognize that you aren’t alone. No one succeeds without failing sometimes. Assess what went wrong. Learn the lessons you need to learn so you can move forward and make better decisions next time.
It never fails. Whenever I’m asked to do a client intervention to help diffuse a conflict of some sort, the first thing I do is have the parties involved take a personality inventory.
I’m doing this because 90 percent of the time, I find, conflicts are due to how we are wired at our very core. Our personality typologies hear differently, speak differently, and work differently.
This is when things get sketchy, if you work in teams or across functions. What I’ve learned is that each personality type (there are four, I’ll get to them in a minute) has its distinct strengths, but also opportunities for development, or blind spots.
These blind spots are our “Achilles Heel”– what limits us from communicating, relating, and working with others at an optimum level. And every person on the planet has them.
In order to build better working relationships at all levels of your organization, minimize conflict and work with others to reach goals, you have to develop your people skills. This means understanding not only your own type and how you roll, but understanding other people’s types and how they roll.
As you look over the strengths and blind spots of each type, take notice of which TWO types come closest to defining who you truly are. Reason being is that most of us have a primary type, and a secondary type. They will show up in different situations, sometimes benefiting you, other times holding you back.
Here they are…
Strengths that make them shine: The No.1 need of the Leader Type is to get results. They see the big picture, and focus on the bottom line. They are driven, communicate with urgency, and always follow through to get the job done. Their propensity for “winning” and high need for achievement comes through strong due to their competitive nature.They are take-charge people, even if they’re not your boss, or a boss.
Blind spots that hold them back: They are seen as too controlling or aggressive, and not sensitive to the needs of others, often valuing the job over people. They make decisions too quickly, and can come across as critical and unsupportive of other people’s ideas. Because they are hard nosed, they have poor listening skills. They want to solve a problem and move on. Their biggest fault, perhaps, is lacking a collaborative work style which tends to demoralize others. You’ll find Leader Types frequently clashing and stepping on other’s toes, especially the People Type.
Strengths that make them shine: The No.1 need of the People Type is to connect. They enjoy creative outlets often in service to others. They also have a strong desire to know and understand themselves. They want to know who they are.Of the four types, they are the best communicators. They can relate to all other types much easier and their concern for others is high. They are excellent facilitators of other people’s growth, so think about that as you identify potential managers to develop teams. People Types like jobs that involve a high degree of social interaction. They do not like to be alone in a job. Examples of chosen careers are sales, human resources, social work, teaching, and various medical professions.
Blind spots that hold them back: People Types are seen as non-assertive and avoiding conflict, typically holding things inside. They tend to put the needs of others ahead of their own and are overly sensitive to criticism. They make popular decisions versus the “right one.” They can be easily influenced by others (accommodating) when their tendency to please others is running on high.
Strengths that make them shine: The No.1 need of the Free Spirit type is for personal freedom and adventure. They crave excitement in all areas of life–home, work, and play. Free Spirit Types do not like to be tied down by convention even if this is required by regulation or rules. They see life as offering a myriad of opportunities and experiences, and they need to sample them all. Mutual freedom is their philosophy. They’ve thought or said, “You do your thing and I’ll do mine.” They set and achieve ambitious goals, and they do not like to be told “You can’t.” They bring a sense of flair, looking at old situations and problems in new ways that others may not see. Free Spirit Types are drawn to careers that provides adventure, excitement and autonomy. They cannot be tied down to normal 9 to 5 jobs. So you’ll often see Free Spirits working as stock brokers, actors, entrepreneurs, and camp directors.
Blind spots that hold them back: They are seen as lacking discipline and follow through, and quite disorganized. They grow bored easily and want to change things up, sometimes on a whim. Their constant need for “the next challenge” can cause conflict with other team members. They start many jobs and finish few. They often do not plan ahead–they live for today. They ignore details and become sloppy. They’ll resist and rebel against authority.
Strengths that make them shine: The No.1 need of the Task Type is for structure. They are all about getting the job done well. They are extremely hard working, dependable, reliable, and take a no-nonsense approach to life. They enjoy being organized. They structure their day from the time they get up to the time they go to bed. They feel wonderful when they accomplish everything on the lists they are constantly writing to themselves. Their major strengths are a strong personal commitment to their work, being precise, punctual, and seeing that others do the same to get the job done right. Their stick-to-it-ness and perseverance to get the job done or overcoming a challenge is extraordinary. They take responsibility very seriously.
Blind spots that hold them back: They are seen as having difficulty dealing with change. Their need for structure makes them too rigid, not flexible. They are workaholics and have trouble having fun. They can be too demanding of self and others. They often need too much direction and prodding to move things along, causing conflict with co-workers.
Well, for starters, companies need to train their employees to develop their people skills to complement their technical and “hard” skills and abilities.
As employees, when you better understand the personality types of those around you (including yourself), you can leverage the strengths of each member to work and communicate better.
I have personally seen whole departments and offices boost morale, increase productivity, and decrease conflict in a major way, leading to these outcomes:
How have you used your own personality type strength to work better with others unlike you? How have you overcome your own blind spots? Leave me a comment or feel free to hit me up on Twitter.
In this video, Entrepreneur Network partner Bryan Elliott meets with bestselling author Seth Godin to discuss what really matters when it comes to making business connections.
The most important skills you need to become successful? Godin says it isn’t about how well you can code or how many languages you know, but about the soft skills.
When judging your friends or family, or defining traits you admire in other people, you rarely think about their technical capabilities. Instead, you focus on the way they think, what they see and intuit and how they care about other people. So, why would you judge a potential employee by a different standard? And, while hard skills are measurable and easier to place on a resume, it’s important to bring your full self to work — not just your fingers for typing or your knowledge with Microsoft Excel.
To learn more, click play.
Watch the full interview with Godin on YouTube.
See more episodes on Behind the Brand’s YouTube channel.