Most vs. Enough

By Seth Godin

Most vs. Enough

Click here to view original web page at sethgodin.typepad.com

It’s easy to be confused about the difference.

“Most” as in the best, the fastest, the cheapest.

“Enough” as in good enough. And that means just what it sounds like.

If you run an ambulance company, you need to be the fastest at response. (The “most quick”). Anything else is a reason for potential users to switch.

On the other hand, if you’re delivering flowers, ‘fast enough’ is plenty fast.

Everyone competes on something. That thing you compete on is your most. The other things you do, those need to be enough.

The two mistakes organizations and freelancers make:

  1. They try for ‘most’ at things where ‘enough’ is just fine, and they waste their effort.
  2. They settle for ‘enough’ when the market is looking for the one with the ‘most’.The only way to maximize your most is to be really clear where your enough is.

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